About a year ago I had just about had enough of being in business for myself. Creative entrepreneurship was kicking my ass and I felt like all I was doing was spinning my wheels trying to make things work. I was chasing fireflies. Every time I got close enough to catch a dream, the light would go out and I'd be lost in the dark again. I had tried everything from curating to mentoring, from a New York City exhibit to working with interior designers, but no one thing was the answer that pushed me over the top. I had plateaued. And I was frustrated. I wanted to quit everything.
Let’s talk about social media for a moment. I love Instagram. It's easy to use and I find people are more generous with their communications than on other social media forums. Many of you are already using Instagram, but I have noticed that you don't have as many followers as you deserve to have. So let me share a few things I have found to work in my Instagram practice, much of which can be applied to all forms of social media, so take note….
Some days I can’t believe that my job is to paint and make things for other people to enjoy. What a dream. What a huge undertaking! I may have a moment where I say, wow that painting only took 30 minutes! But then in a blink I realize all the work it took to get there and before I undersell myself I must realize my worth, even as I am so honored to be doing what I love for a profession.
Being a successful Artist means mastering the art of telling your story. You are always telling your story when you are in the public eye, whether in the physical world or online. I’ve heard it called branding, marketing, public relations….it’s all the same. It’s all about you and your image and all that you are creating. What do you want to tell the world when you stand in front of them? There is no right answer.